Role at a Glance

We are seeking a highly motivated and experienced Marketing Operations Manager to join our demand generation team. In this critical role, you will be responsible for managing our marketing automation platform (Hubspot), optimizing workflows, ensuring data quality, and providing actionable insights to drive lead generation and pipeline growth. You will work closely with the Head of Demand Generation, RevOps, and the marketing team to streamline processes, improve efficiency, and maximize the impact of our marketing efforts.

Role and Key Responsibilities

Below please find the key responsibilities of the role, other responsibilities or duties might be assigned as necessary.

Marketing Systems & Tools

• Administer and manage integrations across Paystand’s marketing systems and tools.
• Provide user support and user training as needed
• Manage system renewals, upgrades, and/or system expansion
• Assist in vendor evaluation and contract negotiations

Workflow Optimization

• Audit and document existing Hubspot workflows and processes.
• Identify and consolidate redundant or inefficient workflows.
• Design and implement new workflows to automate marketing tasks and improve lead routing.

Data Management

• Develop and enforce data quality standards and best practices.
• Implement data enrichment and cleansing processes.

Lead Scoring & Segmentation

• Collaborate with sales and marketing to develop and implement a lead scoring model.
• Segment the database based on ERP, persona, and other key attributes.
• Optimize nurture programs based on lead score and segmentation.

Lead Funnel Management

• Manage and audit the marketing lead funnel in Hubspot
• Ensure proper lead routing and track lead follow-up
• Optimize the processes for lead capture, processing, routing, and scoring
• Conduct ongoing data analysis to track leads in the marketing funnel
• Create and manage workflows and forms in Hubspot

Reporting & Analytics

• Generate insights into campaign/channel performance through reports and dashboards
• Conduct in-depth data analysis to identify trends, opportunities, and areas for improvement
• Provide meaningful and actionable insights to improve marketing performance

Sales & Marketing Alignment

• Work closely with RevOps to ensure alignment between sales and marketing processes.
• Support sales enablement efforts by providing data and insights.
• Help optimize the lead handoff process from marketing to sales.

Training & Support

• Provide training and support to the demand generation team on Hubspot and marketing automation best practices.
• Develop and maintain documentation for key processes and workflows.

Requirements & Qualifications:

• Minimum of 5 years in a marketing operations role or similar capacity.
• Experience with marketing automation platforms (e.g., Hubspot, Marketo, Pardot) required; Hubspot experience preferred.
• Strong understanding of marketing automation principles and ability to quickly learn new technologies.
• Comfortable with experimentation and a willingness to explore new technologies and approaches to improve efficiency.
• Experience with lead scoring, segmentation, and nurture programs.
• Strong analytical skills and experience with data analysis and reporting.
• Excellent communication, collaboration, and problem-solving skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience with other marketing technologies (e.g., CRM, sales engagement platforms, ABM tools) a plus.
• Fluency in English.

Bonus Points:

• Experience with financial technology or B2B payments.
• Experience working in a fast-growing startup environment.
• Familiarity with agile marketing methodologies.
• Experience with AI-powered marketing tools and automation technologies.

Perks