Marketing Automation Specialist
PayStand
At Paystand, we’re not just another fintech company—we’re trailblazers in decentralized finance (DeFi), transforming how businesses manage their finances. With thriving hubs in Santa Cruz, San Francisco, Austin, Minneapolis, Mexico City, Hermosillo, and Guadalajara, we’re leading a global revolution in financial systems. Recognized on the Inc. 5000 list for five consecutive years, we’re among the fastest-growing companies reshaping the future of finance.
Our Expanding Ecosystem: Paystand isn’t just a company—it’s a growing global network. With the strategic acquisitions of Teampay, a leader in spend management, and Yaydoo, a top AR and AP platform in Latin America, we’re building an expansive ecosystem designed to revolutionize financial operations and fuel business growth worldwide.
Why Paystand?
What We Do: By harnessing the power of blockchain technology, we digitize receivables, automate financial processes, reduce time-to-cash, lower transaction costs, and unlock new revenue streams for businesses.
Why We Do It: We’re driven by a mission to revolutionize digital payments and decentralize finance, creating a more open, inclusive, and transparent financial ecosystem, starting with B2B payments.
How We Do It: As change-makers in the DeFi movement, we don’t just follow trends—we set them. If you’re passionate about shaping the future of fintech and eager to redefine what financial technology should look like, Paystand is the place where you can make a significant impact.
Join Us: Be part of something bigger. Join Paystand and help us lead the financial revolution.
Role at a Glance
We are seeking a hands-on Marketing Automation Specialist to join our Demand Generation team in Guadalajara. In this individual contributor role, you will be responsible for building, executing, and optimizing email campaigns and landing pages that drive pipeline and engagement. You’ll play a key part in our marketing operations, ensuring best practices in deliverability, segmentation, and reporting.
Role and Key Responsibilities
Below please find the key responsibilities of the role, other responsibilities or duties might be assigned as necessary.
Campaign Execution & Optimization
- Build, test, and deploy marketing emails and landing pages in HubSpot to support demand generation initiatives
- Own end-to-end campaign execution, including audience segmentation, nurture cadence, and A/B testing
- Collaborate with content, design, and demand gen teams to ensure campaigns are on-brand and effective
- Maintain and update marketing assets in Hubspot
Performance Monitoring & Reporting
- Monitor and report on key email and landing page metrics (delivered, opens, clicks, bounces, conversions)
- Regularly analyze campaign performance and provide actionable insights for optimization
- Perform frequent A/B tests and leverage results to inform future campaigns
- Ensure email deliverability best practices are followed, leveraging deliverability tools as needed
Process & Project Management
- Complete assigned tasks within defined SLAs and support strategic projects related to email and landing page optimization
- Document processes and contribute to the development of scalable marketing automation workflows
Requirements & Qualifications:
- Minimum 3 years of hands-on experience building and executing email and landing page campaigns in HubSpot or similar marketing automation platforms
- Strong understanding of email marketing best practices, including deliverability, formatting, segmentation, and nurture strategies
- Experience with email deliverability tools and reporting on campaign performance
- Strong analytical skills and experience with A/B testing
- Excellent attention to detail and ability to manage multiple projects simultaneously
- Excellent communication, collaboration, and problem-solving skills.
- Experience with other marketing technologies (e.g., CMS platforms, CRM, sales engagement platforms, ABM tools) a plus.
- HTML experience is a plus, but not required
- Fluency in English.
Bonus Points:
- Experience in B2B SaaS
- Familiarity with agile marketing methodologies.
- Experience with AI-powered marketing tools and automation technologies.
Some Perks
- Enjoy generous PTO and sick leave, because we believe in balance.
- Fuel your days with free snacks and paid lunches in the office.
- We've got your health covered with Major Medical Health Insurance.
- Stay nourished with food vouchers and plan for your future with savings funds.
- Unlock stock options and own a piece of our success!
- Work with the best tools and equipment, setting you up to thrive.
- And the best part? Endless growth opportunities await you as we rapidly expand!
If you're passionate about driving change in the FinTech landscape and being part of a company that is shaping the future of digital payments, we invite you to explore opportunities with Paystand.
We understand that no candidate is perfectly qualified for any job. Experience manifests in diverse ways, skills are transferable, and passion is a powerful driver. Your journey and skills are unique, and we value the richness that diverse perspectives bring to our team.
More than a resume, we prioritize a genuine commitment, impactful contributions, and the ability to thrive in our dynamic, collaborative environment. We are enthusiastic about providing you with opportunities to learn and grow within this role. If your experience aligns closely with what we're seeking, we encourage you to apply.
We celebrate the belief that diversity in backgrounds and thoughts fuels better problem-solving and fosters more creative thinking. Our commitment to adding new perspectives to the team reflects our dedication to innovation and inclusivity.
Your journey is important to us, and we look forward to the possibility of welcoming you to our team at Paystand. Feel free to reach out; we can't wait to hear from you.
All roles are on-site only. Only English resumes will be considered.
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